Market brief
The .si domain rush of 2026
In short. Once the US government renamed AI "Super Intelligence", Slovenia's .si extension became the SI equivalent of .ai. Registrations jumped about 13x in September 2026, and well-funded superintelligence companies are already paying five figures for .si names.
Timeline
| May 2026 | Recursive Superintelligence emerges from stealth with $650m funding at a $4.65bn valuation; it later buys recursive.si for $20,000. |
|---|---|
| June 2026 | Domain press reports growing investor interest in .si as superintelligence labs rise. |
| 22 Sept 2026 | At the UN General Assembly, President Trump says AI will be "hereinafter officially called 'Super Intelligence'". .si registrations accelerate. |
| 24 Sept 2026 | otherwise.si sells for $18,888. |
| 28 Sept 2026 | The .si zone reaches about 219,000 domains, up from roughly 190,000 at the start of the month. |
| 29 Sept 2026 | Executive order Inaugurating the Era of Super Intelligence published; six frontier labs sign the White House Accord on Super Intelligence. |
| 30 Sept 2026 | 11,000 new .si registrations in a single day. |
Registration surge
- 46,066 .si domains registered in September 2026, versus 3,515 in August — about 13 times as many (Register.si).
- 245,000+ .si domains in total by 1 October 2026.
- Interest spiked from 22 September, after the UN speech.
- Most new registrations came from domain investors betting that .si names will rise in value as "SI" spreads.
Recent .si sales
| recursive.si | $20,000 — bought by Recursive Superintelligence |
|---|---|
| otherwise.si | $18,888 (24 Sept 2026) |
| new.si, tiger.si, great.si | €1,200–€3,000 each (investor sales, mid-2026) |
| military.si | $1,795 |
The recursive.si sale is the clearest signal: a superintelligence company valued in the billions chose to pay for a .si name, the same way AI companies once moved to .ai.
Where telecoms.si fits
- Price: £5,000 plus escrow fees (about $6,700), roughly a third of the documented recursive.si and otherwise.si sales.
- Keyword: a whole industry, not a generic word. Telecoms is one of the sectors most transformed by SI (see the 2026 report).
- Scarcity: with tens of thousands of .si names registered in September alone, exact industry keywords like this are already taken.
Risks to weigh
- Speculative demand. Most 2026 sales were between domain investors; in one month, a single investor accounted for 43% of public .si sales.
- Adoption is unproven. The executive order applies to federal agencies only. Leading labs signed the Accord but have not renamed products.
- Politics. The rename is politically charged, and its staying power may depend on future administrations.
- Registry control. Slovenia's registry sets .si rules and pricing.
Sources
- France 24 / AFP — Slovenia sees surge in '.si' sites
- The Star — Slovenia's .si domains boom
- Foreign Policy — Rebrand boosts Slovenia's .si domains
- Domain Name Wire — Who is buying .si domain names? (June 2026)
- NamePros — Recursive.si sold for $20,000
- N1 Slovenia — Register.si on the surge in .si interest
- Dynadot — Why .SI domains are gaining attention
- The AGI Clock — Will the name stick, and what does it do to .SI?
- Axios — Trump orders AI rebrand (22 Sept 2026)
- White House — Fact Sheet: The Era of Super Intelligence
- Wikipedia — .si